1	WEB BASED MARKETING ON A BUDGET
2	Who Needs a Web Site? Any company or organization that: Sells Supports Educates Wants to grow Essentially, every company or organization can benefit from a professional web site.
3	Why Do You Need One? Improve Your Image Create a 24/7 Presence Expand Your Market(s) Attract Investors, Partners, and Employees Distribute Information Quickly and Cost Effectively Utilize Email Effectively
4	Creating a Web Site What information should it have? How should it be organized? How should it look? Who should create it? Who will maintain it? Hosting options How much will it cost?
5	What Information Should It Have? Printed Material Company History Product/Service Literature Business Philosophy/Goals News and Events Job Openings Contact Information
6	How Should it be Organized? Your Home Page Defining Major Areas of the Site Internal Pages for Each Area Navigating the Site Site Maps and Searchs
7	How Should It Look? Look at Your Business Card and Letterhead Colors and Fonts Text and Pictures Sound, Animation and Video Consistency of Design
8	Who Should Create It? In-House vs. Third Party How Is Printed Material Created? Does it Fit Anyone’s Current Job? Can You Spare the Resources? Creation Tools Planning for the Long-Term The Newsletter Analogy
9	Who Will Maintain It? Same Issues as Site Creation Look Carefully at Your Resources Over the Counter Software
10	Hosting Options Domain Names Free Hosting & Domain Forwarding Third Party Hosting Internal Hosting Email Considerations Forms, Databases and Programs
11	How Much Will It Cost? Domain Name Cost Hosting Cost Design Cost Maintenance Cost Software Cost
12	Features to Include Contact Forms Site Maps Email Lists Newsletters Ecommerce Keywords and Meta Tags
13	Features to Avoid Large Images Background Music Video Non-Standard Plug-Ins Entry Pages Cookies
14	Marketing on the Web Ecommerce Newsletters Coupons and Specials Updates, Upgrades and Online Support Creating an Email List Search Engines and Link Trades
15	Marketing with Email News Events Special Offers Reinforce Your Relationship Drive People to Your Site The Costs of Email Marketing
16	For More Information: