NM/SHSMD Programs
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The New Mexico Society for Healthcare Strategy & Market Development (NM/SHSMD) schedules educational programs every other month. Below are details on the programs we have scheduled in the future:

February 12, 2010
Presenter:	Darlene Hess, Brown Mountain Visions
Topic:	Presence: A Most Effective Marketing Tool Participants will be able to answer the following questions: What is Presence? What skills do I need to be Present? Why is Presence important to marketing and leadership? Why is Presence important to ME?
Speaker Biography:	Dr. Darlene Hess is a coach, consultant, educator, and holistic nurse psychotherapist who owns and manages Brown Mountain Visions, a consulting and private practice in Los Ranchos, New Mexico. Dr. Hess has several years’ clinical experience as a nurse practitioner. She is the former chair of the nursing program at the University of Phoenix in New Mexico, and currently teaches for the University of Phoenix. She currently provides consultant services related to faculty, organizational, and curriculum development.
Sponsor:	Bright Ideas, Right at Home
April 7, 2010

Are you interested in sponsoring an upcoming program? Click here for details

Here is an archive of information about programs we presented recently:

December 11, 2009
Presenter:	Martha Edmands, Director of Public Affairs/Security, Planned Parenthood of New Mexico
Topic:	National SHSMD Conference Update - Social Networking and Marketing Holiday Party Martha will describe social networking and marketing and how she has applied it since she returned from the National Conference. In the spirit of the holidays, we would like to repeat our success from the past few years and ask that you bring a $5 gift card for Target or Wal-Mart that we will present to the S.A.F.E. House shelter for victims of domestic violence. Thank you.
Speaker Biography:	Martha Edmands is the Director of Public Affairs/Security for Planned Parenthood of New Mexico and a SHSMD/NM Board Member. Her job includes marketing PPNM's health services. She has worked in the area of reproductive rights since high school.
Sponsor:	Geriatric Care Management and Walgreen's Home Care
October 9, 2009
Presenter:	Jill VonOsten, Executive Director, New Mexico Ethics Alliance
Topic:	Ethics and the Power of an Alliance Ethics and the Power of an Alliance is a 30 minute interactive discussion of ethics and the power you have to impact your organization and the community. This presentation will dispel some of the myths associated with ethics in a business setting and provide participants with an introduction to the services and resources of the New Mexico Ethics Alliance. Attendees will: learn how they can affect change in their organizations. identify and dispel myths surrounding ethics in business. understand the value of ethics to their own organization and the community, especially in times of crisis. understand the importance of alliances, how to create them and the power of becoming part of an ethics alliance. become aware of New Mexico Ethics Alliance and the resources available to their organization.
Speaker Biography:	Jill VonOsten is the Executive Director of the New Mexico Ethics Alliance. She holds a BA in Sociology from Western State College in Colorado and a Master’s in Business Administration from the University of New Mexico. She is also a graduate of the Entrepreneurial Leadership Excelerator© and the National Center for Social Entrepreneurs, Pathfinder Program. Prior to joining the Ethics Alliance, Ms. VonOsten’s career had been dedicated to organizational development and community capacity building. She has extensive experience in the management of non-profit organizations and local government divisions, as well as the executive and partner in a business consulting firm.
Sponsor:	Maxim Healthcare
August 14, 2009
Presenter:	Stacy Sacco, President, Stacy Sacco  & Associates
Topic:	Winning Over Impossible Prospects Networking and Sales Tips for... Meeting senior managers who rarely leave the board room Getting past gatekeepers, voice mails and closed doors Promoting yourself as an expert, so prospects want to contact you
Speaker Biography:	Stacy Sacco is a management professional with 25+ years experience developing and managing successful advertising, marketing, public relations and sales campaigns. For the past six years, he has been VP, Marketing for Kirtland Federal Credit Union. He moved to Albuquerque in 1998 to work for a division of Sun Healthcare, and has also held positions with a variety of for-profit and non-profit organizations since he arrived. In 2005, Sacco founded the New Mexico MARCOM Mixer, an annual event that brings together over 350 members of the key marketing-related associations all over the state. He was recognized as a 2008 Power Broker by the New Mexico Business Weekly and has served as Senior Examiner in the Quality New Mexico program since 2003.
Sponsor:	Center for Ageless Living
June 12, 2009
Topic:	Sixth Annual Vendor Fair Introduce yourself & your company during a “30 second commercial” If you are interested in sponsoring this event, please click here for our sponsorship form.
Sponsor:	Hospice de la Luz
April 22, 2009
Presenter:	Michael Guidicissi, Owner, Power Shot Training
Topic:	Full Day Workshop: 8 AM - 4 PM (Lunch included) Cost: $40 Renewing SHSMD Members, $75 Non-Members Don't Forget! Membership Fees must be paid for 2009 to receive the Renewing Membership Discount. Click here to download a registration form (PDF format - opens in a new window). Level 3™ Homecare Sales Training Course You'll Learn: What to do and say during the 1st, 2nd and 3rd sales calls. How to get a set appointment for the next meeting. How to build great relationships based on "Mutual Value". Learn what's really important to your referral sources. Michael's brand new D.A.T.E. selling system to understand every type of referral source. And much more! Open to the public. Seating is limited. Reserve your seat today.
Speaker Biography:	Michael Giudicissi has spent the past 16 years working in sales, sales management, and home care leadership. Michael served as Vice President of Business Development for a $40 million regional home care company in the southwestern United States and the Sales Training Specialist for Leading Home Care before forming his company, Power Shot Training. . He coaches home care sales managers in business development and sales performance, and trains home care sales representatives. During his career he has taken literally hundreds of sales representatives from start up to success. Michael is the author of three books, “Making the Approach: Advanced Sales Training for Home Care Professionals”, “Changing Lives: Achieving Your Untapped Potential” and “ALF 360, Global Sales, Marketing & Customer Service For The Assisted Living Industry.” Michael is also the editor of Homecare Sales Strategies, the bi-weekly email newsletter for home care sales and marketing managers and sales reps. He also holds the Certified Sales Coach, Certified Home Care Sales Professional and Certified Private Duty Sales Professional designations.
Sponsor:	Fairwinds Rio Rancho
February 13, 2009
Presenter:	Liz Davenport, Order from Chaos
Topic:	The 3 Most Common Organizing Mistakes & How to Stop Making Them The average business person receives 240 requests for their time and energy each and every day. As a result, that same person wastes 150 hours a year looking for stuff (- add 10 hours and that is an entire work month!). Find out how to manage the 240 requests, save the 150 hours, make half the mistakes and have less stress. Discover the three simple questions that will allow you to joyfully (and intelligently) eliminate 95% of the "stuff" in your life If things have a home, they gravitate to that home. Design YOUR system designed around how YOU work and what YOU do Condense the 8 different systems you currently have for keeping track of your life (like email, piles, memory, the front of the refrigerator and the ever popular sticky-notes) into one, simple streamlined source If time allows, you'll even learn how to do 8 hours work in 2 hours with half the mistakes and NO stress!
Speaker Biography:	Liz Davenport is an internationally known expert on organization and the simple systems she has created to help organize us all. Liz has taught thousands of people the skills and systems they need to organize and reorganize their lives and businesses for maximum efficiency. She is the author of "Order from Chaos: A 6-Step Plan for Organizing Yourself, Your Office and Your Life" and "Order from Chaos for Students: A 5-Step Plan for Organizing Yourself, Your School Work and Your Life." Liz is also a much sought after national speaker, newspaper and radio columnist. Her real life, easy to implement systems and her fun, enjoyable seminars have had profound effects on even the most unorganized among us.
Sponsor:	Advantage Home Health
December 12, 2008
Topic:	SHSMD/NM Holiday Party Sheryl Inglat, Board Secretary, will speak about her experience at the SHSMD Annual Conference In the spirit of the holidays, we would like to repeat our success from the past few years and ask that you bring a $5 gift card for Target or Wal-Mart that we will present to the S.A.F.E. House shelter for victims of domestic violence. Thank you.
Sponsor:	Avista Video
October 17, 2008
Presenter:	Janet Laswell, Spotlight Senior Services and Living Options
Topic:	The Art of Remembering Faces and Names Janet's presentation will include: Develop the attitude Forget about the past Put the art into action
Sponsor:	Carestone Assisted Living
Speaker Biography:	Janet B. Laswell is the Owner and Publisher of Spotlight Senior Services and Living Options. She has a strong knowledge of New Mexico resources and is available to assist organizations, families, or individuals, understand and maneuver through the services available to New Mexico seniors and their families. Janet holds a bachelor’s degree in Healthcare Administration and a certificate in Project Management through the Project Management Institute. Janet has worked in the Marketing and Advertising field for seven years as well as the Legal Marketing field for five years. Previously Janet worked in the Home Health/Social Services field for ten years. She is an advocate for the elderly and has a strong desire to assist and educate the senior community about the services which may be available to them. Janet is also the co-owner of Target Audience Marketing, LLC., which publishes educational books.
August 15, 2008
Presenters:	Tiffany Hobson and Adam Greenhood of Esparza Advertising
Topic:	How Advertising and PR Work Together
Sponsors:	Comfort Keepers and Geriatric Care Management
June 13, 2008
Topic:	Fifth Annual Vendor Fair Introduce yourself & your company during a “30 second commercial”
Sponsor:	SHSMD/NM chapter
April 16, 2008
Presenter:	Joseph D. Merlino, President & CEO, Emergent Educational Services
Topic:	Full Day Workshop: 9:45 AM - 4 PM (Lunch included) Cost: $85 SHSMD Members, $60 Non-Members and Renewing Members (includes one-year membership) Communicating with Impact: How to Maximize your Communication Effectiveness Your personality type has a direct affect on your communication style. And your communication style directly influences how well your message is received by the prospects, clients and business associates you interact with on a daily basis. It is sobering to realize that the nuances of your communication style can be equally as affective in engaging and disengaging the people you speak with. The outcome is based on the compatibility of your styles. Our partnership with TTI Performance Systems makes available a valuable Web-based assessment tool that characterizes the test takers personality and communication tendencies into one of four widely acknowledged types – Dominant, Influencing, Steadiness and Conscientious. Understanding your own personality type and communication style gives you insight. Recognizing the personality type and communication of others gives you an advantage, and adapting your communication style to increase the compatibility of your communication significantly increases your ability to fully connect, be heard and deliver a message with more effectiveness and greater impact. Participants of this session will benefit from taking the DISC personality assessment. The DISC personality and communication assessment has been used by a multitude of small, medium and Fortune 500 firms to provide sales professionals with valuable insights into behavior, perception and direct more efficient communication for success in management and sales related roles. Results You Can Expect… Gain valuable insights in recognizing and adapting communication styles as means of enhancing your ability to deliver a message with more effectiveness and greater impact. Personality types and behavioral characteristics Dominant, Influencing, Steadiness and Compliance Role compatibility, effectiveness and the ideal environment for success Understanding motivation Perception – How we see ourselves and how others perceive us Communication strategies - Dos and Don’ts Adapting our styles - Insights on effective communication strategies with employees Adapting our styles - Insights on effective communication strategies with prospects and clients Appropriate for… Owners, managers and sales people who are responsible for generating sales revenue, increasing profit, developing new business and elevating staff performance. Open to the public. Seating is limited. Reserve your seat today.
Sponsor:	Maxim Healthcare
February 8, 2008
Presenter:	J.J. Parsons, Vice President, Quality and Business Development, Presbyterian Healthcare Services
Topic:	Quality Management in Healthcare Marketing
Sponsor:	Home Instead
Speaker Biography:	J.J. Parsons is responsible for improving the value and quality of services for patients and customers at Presbyterian. She also oversees the Albuquerque Delivery System strategic planning process, business development activities, the Quality Improvement Center, Safety, Infection Control, Senior Services, and the organization's market research function. Ms. Parsons has been with Presbyterian since 1984 and previously served as the Vice President of Network Marketing and worked a number of years at the Health Plan. Ms. Parsons graduated from Ohio University with a Bachelors of Science with honors in Journalism, and is a graduate of the IHC Advanced Training Program in Healthcare Delivery Improvement.
View the Program	Did you miss this presentation? You can view it electronically as a slide show using either Internet Explorer or Microsoft PowerPoint (or you can view the pages as an Adobe Acrobat PDF). Just follow one of the links below. NOTE TO NETSCAPE/FIREFOX/OPERA USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint) Adobe Acrobat
December 14, 2007
Presenter:	Frank Duran, Kilmer & Kilmer
Topic:	Brand Positioning in a Competitive Marketplace Frank will cover: Examining the brand assets and shortcomings of your organization in order to create a proper brand position How to test your position How to create a Creative Brief from which to develop communications that support your position
Sponsor:	Footprints Home Care
Speaker Biography:	Frank Duran, Principal and VP of Account Services at Kilmer & Kilmer, received a BBA in Marketing at New Mexico State University and an MBA in Entrepreneurship at the University of Arizona. He has 13 years of experience in strategy, marketing and branding and has been with Kilmer & Kilmer for nine years. His experience in account services and strategy includes Lovelace Health Systems, Presbyterian Healthcare Services, St. Vincent Hospital and Sun Healthcare, among others. His areas of expertise are strategic planning, positioning, concept development, account planning, copywriting and research. Frank has 12 years of experience developing branding and advertising for healthcare clients.
October 5, 2007
Presenter:	Leean Kravitz
Topic:	Relationship Marketing Relationship Marketing is focused on keeping and improving your relationship with existing customers rather than marketing to attract new ones. It is about customer loyalty and retention, developing relationship management plans, and collecting the data that helps a company create that loyalty and/or develop new products that an existing customer base will want to purchase.
Sponsor:	TBA
Speaker Biography:	Leean Kravitz, Account Executive with Mudhouse Advertising, holds an MBA from Anderson School of Management at UNM. She has worked in the field of professional services marketing for 17 years, including eight years in the healthcare industry.
View the Program	Did you miss this presentation? You can view it electronically as a slide show using either Internet Explorer or Microsoft PowerPoint (or you can view the pages as an Adobe Acrobat PDF). Just follow one of the links below. NOTE TO NETSCAPE/FIREFOX/OPERA USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint) Adobe Acrobat
August 17, 2007
Presenter:	Patrick McNamara, Softbridge Advisors
Topic:	Speak Louder Than Words - an Appetizer Course Pat will cover: "Appetizer" Course in Advanced Presentation Skills Relating Theory to Practice The Little Things that Make a Big Difference Tips That Help You Keep Your Cool - No Matter What Happens
Sponsor:	The Cottages of Albuquerque
Speaker Biography:	Pat McNamara has over 25 years experience in communication and education. As a member of the Hillside leadership team and experienced instructor, he has trained thousands of medical/science professionals. His expertise comes from leadership in market and industry segments driven by "fast growth, fierce competition, and innovation." One of his key strengths lies in bridging the "understanding gap" for highly technical products. He has served as a VP of marketing and advertising agency senior account executive in past roles. Pat holds a bachelor of arts degree in psychology from Loyola University in Chicago.
June 8, 2007
Topic:	Fourth Annual Vendor Fair Introduce yourself & your company during a “30 second commercial”
Sponsor:	SHSMD/NM chapter
April 11, 2007
Presenter:	Geri A. Evans, MA, APR, President/CEO, Evans PR Group
Topic:	National Marketing Workshop 10 AM - 3 PM (Lunch included) Session I: "How to Give an Effective Presentation" Focus on 12 specific tips for creating and delivering a more powerful presentation. Give strength to your message and your credibility. Avoid the negative impact of ill prepared, disorganized, and boring presentations. Session II: "Tooting Your Own Horn; The Art of Self Promotion" Let people know who you are and what you have accomplished. Find the power to be “first chair” with 20 tooting tips that will help position you as a leader with any group in which you are involved. Promote yourself without losing your audience. Cost: $45 SHSMD Members, $75 Non-Members (includes first year membership) Open to the public. Seating is limited. Reserve your seat today.
Sponsor:	Dowden Health Media
Speaker Biography:	Geri Evans, MA, APR, is an experienced public relations professional, public speaker, writer, consultant, and educator. In 2003 she opened her own public relations firm and currently is spearheading Florida on the Move, a statewide anti-obesity initiative. Prior to this business venture, she was vice president of public relations for the Florida Hospital Association for four years. Before joining FHA, Geri taught communications on a full-time or part-time basis for 26 years and served as a public speaking and writing coach to physicians and lawyers. One of her favorite activities is presenting workshops and keynote addresses to various groups around the country. Geri is a graduate of Leadership Orlando. She is the past president of the Orlando Breakfast Rotary Club, past-president of the Orlando Chapter of Public Relations Society of America, and serves on the boards of the Women’s Advisory Council of Orlando Regional Healthcare, the Foundation for Orange County Public Schools, and the Women’s Resource Center. This year she is the co-chair for the 2007 National Conference of Society of Healthcare Strategy and Market Development to be held in Washington, DC. She has received numerous awards for her writing and speaking.
February 9, 2007
Presenter:	Frank Duran, Kilmer & Kilmer
Topic:	Adjusting Your Marketing Mix for an Ever-Changing Audience The main areas that will be discussed are: Brand Perspective on Marketing Mix Keeping Up With (and Staying Ahead of) Audience Needs Creating a (Brand) Relationship with Your Audience Before and After Purchase
Sponsor:	Walgreens Home Care
Speaker Biography:	Frank Duran, Principal and VP of Account Services at Kilmer & Kilmer, received a BBA in Marketing at New Mexico State University and an MBA in Entrepreneurship at the University of Arizona. He has 13 years of experience in strategy, marketing and branding and has been with Kilmer & Kilmer for nine years. His experience in account services and strategy includes Lovelace Health Systems, Presbyterian Healthcare Services, St. Vincent Hospital and Sun Healthcare, among others. His areas of expertise are strategic planning, positioning, concept development, account planning, copywriting and research. Frank has 12 years of experience developing branding and advertising for healthcare clients.
December 8, 2006
Presenter:	Marsha Hardeman, IMAGES, LTD
Topic:	Fun and Laughter in the Workplace
Sponsor:	Lovelace Sandia Behavioral Health
Speaker Biography:	Marsha Hardeman has a Masters of Arts in Public Administration from the University of New Mexico and a Juris Doctorate from the University of New Mexico School of Law. She has owned and operated her own management/training practice, IMAGES, Ltd., for the past 17 years and has traveled widely throughout the United States as a Management Trainer and Consultant. Ms. Hardeman has been a much sought after speaker and trainer, presenting a wide variety of topics to audiences, both in the public and private sectors.
October 24, 2006
Presenter:	Cathryn McGill, A3, LLC
Topic:	Survival of the Fittest: A Healthy Use of Marketing Dollars in the Consumer-Driven Healthcare Industry The workshop will address the four key principles for implementing sound marketing strategies and tactics that will maximize the use marketing dollars for healthcare organizations. The four principles are: Marketing Must be Strategic Marketing investments must map to the business strategy of an organization. Strategy always comes before tactics. Focus on “what” before you talk about “how”. Marketing Should be Pain Point Driven What is your client’s key issue? More affordable healthcare, easier access, technological innovations, etc.? How do you find the pain point marketing strategies for your organization? Marketing Should Be Campaign Driven Is your marketing all over the place in terms of timing? Or do you use a variety of tactics that create a cumulative customer impression about your product or service? Marketing Must be "Return-on-Investment Focused" What is your conversion rate? How much of your investment has resulted in new business and how do you keep track of the return on your marketing investment. What marketing metrics do you use? Today’s consumers are becoming increasingly more attentive and educated about what is available in the healthcare arena. As consumers get more informed about their health and healthcare options, effective marketing will become even more important to the success and sustainability of your organization.
Sponsor:	Pfizer
Speaker Biography:	Cathryn McGill has more than 20 years of marketing experience in the public and nonprofit sector. She studied Public Administration with an emphasis on marketing and finance at the University of Southern California and has held senior level marketing and development positions in city government and nonprofit organizations around the state of New Mexico since 1984.
August 10, 2006
Presenters:	Sarah Smith, Director of Ethics and Compliance, PNM Resources Karen K. Rutledge, Ethics and Compliance Specialist, PNM Resources
Topic:	Ethics and Business: How to keep from crossing the marketing line when dealing with vulnerable populations.
Sponsor:	Roadrunner Footwear
Speaker Biographies:	Sara Smith is Director of Ethics and Compliance at PNM Resources. Prior to holding this position, she served many years as corporate counsel for PNM and Gas Company of New Mexico, specializing in regulatory litigation. Sarah is actively involved in community initiatives to encourage and foster more ethical practices and cultures within all New Mexico organizations and serves as an officer on the Board of Integridad, the New Mexico Ethics Consortium. Karen K. Rutledge joined the PNM Resources Ethics & Compliance Program in the summer of 2000. She currently serves at Ethics and Compliance Specialist with a number of duties ranging from workforce ethics training to help line management. She is also a member of the PNM Speakers Bureau and the Responsible Citizens Group and serves as board member fo the PNM Women's Professional Organization.
View the Program	Did you miss this presentation? You can view it electronically as a slide show using either Internet Explorer or Microsoft PowerPoint (or you can view the pages as an Adobe Acrobat PDF). Just follow one of the links below. NOTE TO NETSCAPE USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint) Adobe Acrobat
June 9, 2006
Topic:	Third Annual Vendor Fair Introduce yourself & your company during a “30 second commercial”
Sponsor:	SHSMD/NM chapter
April 7, 2006
Presenter:	Virginia Stubella, VP, Operations, ABA Creative Web Services
Topic:	How to Market Your Business Via the Internet Advertising Online How to use the 4Ps of Marketing to enhance your web presence Does your Marketing Plan reflect your online objectives? Online Branding and other “waves of the future.”
Sponsor:	Sunrise Senior Living
View the Program	Did you miss this presentation? Click here to view it electronically in Adobe Acrobat (PDF) format (2 MB large).
February 10, 2006
Presenters:	Joanne Bachmann, Associate General Manager, KNME TV Skitch Ferguson, Corporate Development & Enterprise Manager, KNME TV
Topic:	What’s in a Name or The Power of Brand Using the PBS brand to effectively communicate your message. How branded messages change behavior Examples of effective co-branding Using community partnerships to magnify the impact of your message
Sponsor:	Atria Vista del Rio
December 9, 2005
Presenter:	Lynn Trojahn VP of Advancement, ACCION New Mexico
Topic:	Cause Related Marketing: What is Cause Related Marketing? Ten steps to planning a successful CRM campaign Who benefits from CRM? Downsides of CRM
Sponsor:	New Mexico Center for Ageless Living at El Cerro
Speaker Biography:	Lynn Trojahn is currently VP of Advancement at ACCION New Mexico. She is a Past President of the New Mexico Association of Fundraising Professionals and was awarded the Outstanding Fundraising Professional for New Mexico in 2003. She is a Co-Chair for the United Way of Central New Mexico Loaned Executive recruitment and training program. Lynn has over 20 years of experience in the fundraising field.
October 28, 2005
Presenter:	Chris O'Donnell, RN Interim Program Director and Director of Business Development Lovelace Sandia Behavioral Health
Topic:	How to Create a Plan to Effectively Market Your Business
Sponsor:	Prime Time Monthly
August 12, 2005
Presenter:	Tom Dimperio, Ph.D.
Topic:	Psychological Factors in Marketing and Advertising
Sponsor:	Avista Video Histories
Speaker Biography:	Tom Dimperio, Ph.D. served as the Chief Psychologist on the Child and Adolescent Units at Timberlawn Psychiatric Hospital (Dallas, TX) for over 13 years. In 1991, he and his family moved to New Mexico. Tom and his wife founded Prime Care Living, Inc., in 1996, operating two residential care facilities for adults who are no longer able to live independently. Tom will cover: Tactics: Dealing With Consumer Behavior Tricks: Consumer Motivations Tools: The Color of Money Tales: Selling A Story
June 10, 2005
Topic:	Networking Meeting & Vendor Fair
Sponsor:	Your local SHSMD chapter
April 8, 2005
Presenters:	Tom Joles, News Anchor, KOB-TV4 Emily Esterson, Editor, New Mexico Business Weekly Janet Blair, Communications, Information and Public Outreach Director for Metro Court Tamara Shope, Reporter, Albuquerque Tribune
Topic:	Getting the Attention of the Media
Sponsor:	Lovelace Behavioral Health
Speaker Biographies:	Tom Joles joined KOB-TV in the mid-1980s and co-anchors Eyewitness News 4 weeknights at 6 and 10 p.m. Since coming to Albuquerque, Tom has received awards from the NM Associated Press, the Albuquerque Press Club, and the NM Broadcasting Association. Emily Esterson has been a journalist for 15 years. She was an associate editor for Inc. Magazine in Boston prior to joining the NM Business Weekly in 1999. Her first book, “Covering the Business Beat” was recently released from Purdue University Press. Janet Blair has more than 30 years experience in journalism and public relations. She has worked twenty years in TV news at KOAT and KRQE. She has also been a senior staff member to Mayor Martin Chavez, PR Director for St. Joseph Healthcare and owned her own small consulting firm Tamara Shope has been with The Tribune for almost five years and is currently a business reporter with a focus on health care issues in New Mexico. She has worked for several magazines around the country.
February 11, 2005
Presenter:	Joni Griffin, Griffin and Associates
Topic:	Marketing Directly to the Consumer
Sponsor:	A.G. Edwards
December 10, 2004
Presenter:	Jean Block, Jean Block Consulting, Inc.
Topic:	Building and Maintaining a Positive Image
Sponsor:	S.E.D. Medical Laboratories
Speaker Biography:	Jean Block is a past member of NM/SHSMD and a consultant with more than 45 years experience in the non-profit sector. She has served as staff and volunteer leader for many local, regional and national non-profits. She has written two books on non-profit management, The ABCs of Building Better Boards and Fast Fundraising Facts for Fame and Fortune.
October 8, 2004
Presenter:	Ray A. Garcia, Director, Albuquerque Small Business Development Center
Topic:	How Accessing Public Data Can Improve Your Marketing Plan
Sponsor:	Total Community Care, LLC
Speaker Biography:	Ray Garcia is Director of the Albuquerque Small Business Development Center (SBDC) at the Albuquerque Technical Vocational Institute. In this position, he trains, develops and creates ethical capitalists. Mr. Garcia was named the New Mexico 2002 ASBDC "State Star."
August 13, 2004
Presenter:	Pam Schneider, Senior VP of Rick Johnson & Company
Topic:	Cultural Differences in Marketing
Sponsor:	Desert States Physical Therapy Network
Speaker Biography:	Pam Schneider is Senior Vice President and Client Services Director for Rick Johnson & Company, Inc. She has 24 years of advertising, marketing and training experience. She has managed marketing and advertising programs for a diverse client base including Fast Food/Quick Service, Healthcare, Government and Education. She is very passionate about the community and has served on a number of non-profit boards in Albuquerque.
View the Program	Did you miss this presentation? You can view it electronically using either Internet Explorer or Microsoft PowerPoint . Just follow one of the links below. NOTE TO NETSCAPE USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint)
June 11, 2004
Topic:	Networking Meeting & Vendor Fair
Sponsor:	Your local SHSMD chapter
April 16, 2004
Presenter:	Nell Graham Sale and Caroline Blankenship, Attorneys, Miller Stratvert Law Office
Topic:	Happy Birthday to HIPAA! - The Effects of HIPPA on Healthcare Marketing
Sponsor:	Sunrise Assisted Living of Albuquerque
February 13, 2004
Presenters:	Tricia Hiser, VP of Development, Planned Parenthood, Anne Monson, Director of Public Relations, Lovelace Sandia Health System, Jennifer Riordan, Media Relations Manager, UNMH, Todd Sandman, Director of Public Relations, Presbyterian Healthcare Services & Beth Velasquez, Public Relations and Marketing Director, New Mexico Department of Health
Topic:	Crisis Marketing
Program Description:	Have you ever wondered how to present your business in the most positive light during a crisis? Learn how our panel of experts have answered that question. Each panelist will discuss a real-life example of how their organizations responded to a potential marketing nightmare.
Sponsor:	Bright Ideas, Inc.
December 19, 2003
Presenter:	Nancy Greiff, Positive Resolutions
Topic:	Win-Win Conflict Resolution
Sponsor:	HealthEssentials, Inc.
Program Description:	Win-Win Conflict Resolution is an interactive session covering: Forging creative win-win agreements that build long-term business relationships How to invent options when agreement seems to be stalled How to speak so that the other side will really listen to you, and how to be a better listener Knowing when to deal with an unpleasant situation and when to wait Non-defensive communication; how to manage egos and personalities in negotiations
Speaker Biography:	Nancy Greiff, Ph.D. owns Positive Resolutions, an Albuquerque-based training and consulting business specializing in "people skills" for the workplace. She enjoys helping client organizations with win-win conflict resolution, negotiation, mediation, customer service, time management and supervisory skills. Formerly a professor at Cornell University, Dr. Greiff now leads events and training programs nationwide. Participants in Dr. Greiff's training programs have come from over 100 of the Fortune 500 companies, as well as from small and mid-sized businesses, government agencies and non-profit organizations.
October 10, 2003
Presenter:	Sheldon Liebman, VP, L & S Marketing, Inc.
Topic:	Web Based Marketing on a Budget
Sponsor:	Apria Healthcare
Program Description:	Who needs a web site? What does it cost? What should it do? Sheldon will discuss how you can use the web and email to effectively market your company and products. He will speak about your options for designing, hosting and maintaining your site, as well as describing features you can include (and should avoid) to provide the best experience for your visitors.
Speaker Biography:	Sheldon Liebman is Vice President of L & S Marketing, Inc. He has over 20 years of marketing, public relations, writing and web site design experience and is the Webmaster for NM/SHSMD. Sheldon currently maintains almost 50 web sites in Albuquerque, including a large number of sites for non-profit organizations. His goal is to create sites that "Look Good, Load Fast, and Work Well."
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August 8, 2003
Presenter:	Pam Schneider, Senior VP of Rick Johnson & Company
Topic:	Relating Ethnicity and Culture to Healthcare Marketing
Sponsor:	VistaCare, Inc.
Program Description:	Pam will present information on healthcare marketing differences and what you can do to better market to the different cultures and ethnicities within the state.
Speaker Biography:	Pam Schneider is Senior Vice President and Client Services Director for Rick Johnson & Company, Inc. She has 24 years of advertising, marketing and training experience. She has managed marketing and advertising programs for a diverse client base including Fast Food/Quick Service, Healthcare, Government and Education. She is very passionate about the community and has served on a number of non-profit boards in Albuquerque.
View the Program	Did you miss this presentation? You can view it electronically using either Internet Explorer or Microsoft PowerPoint . Just follow one of the links below. NOTE TO NETSCAPE USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint)
June 20, 2003
Topic:	Please join us for an informal "networking" meeting and be prepared to present your "thirty second commercial." Bring your friends - this event is free and open to everyone.
Sponsor:	Your local SHSMD chapter
April 11, 2003
Presenter:	Joanne Fine, United Way of Central New Mexico
Topic:	"Maximizing Your Marketing Dollars"
Sponsor:	Montebello on Academy, a Sunrise Senior Living Community
Program Description:	Joanne will share how to recognize your audience and message, assess your obvious assets, discover the assets you didn't know you had, make those assets work for you, and negotiate costs from retail down to free.
Speaker Biography:	Joanne Fine is the Marketing Director for United Way of Central New Mexico, a position she has held for seven years. During that period, United Way has won 68 awards for excellence in advertising, marketing and public relations.
February 14, 2003
Presenter:	Jennifer Riordan, UNMH PR Department
Topic:	"Public Relations 101-Getting the Most from the Media"
Sponsor:	Vista Del Rio
Program Description:	Jennifer will address press release writing 101, avoiding media pitfalls (DOs and DON'Ts), how to receive free/earned media and much more...
Speaker Biography:	Jennifer Riordan is the Senior Public Affairs Representative for UNM Health Sciences Center. She formerly worked as an account executive for Cooney, Watson & Associates, Inc., where she handled all public relations activities for the Big I Reconstruction Project.
December 13, 2002
Presenter:	Karen Kranich, Lovelace Heath Systems
Topic:	"De-Stress Your Life!"
Sponsor:	The Woodmark at Uptown
Program Description:	Karen will discuss how to identify and manage stress at home and in your workplace.
Speaker Biography:	Karen Kranich has been a health educator with Lovelace for six years and has over 12 years experience in health and wellness education. Karen has a degree in health promotion and wellness from the University of Wisconsin at Stevens Point. Before joining the team at Lovelace, she was a weight management consultant and taught lifestyle classes for managing stress, making behavioral changes, fitness and nutrition.
October 11, 2002
Presenter:	Pam Schneider, Rick Johnson & Company
Topic:	"The Match Game: Your Market with the Right Media"
Sponsor:	VistaCare Hospice
Program Description:	Pam will discuss how to use each type of media appropriately. She will give specific example of matching media to markets for the Healthcare industry.
Speaker Biography:	Pam Schneider is Senior Vice President and Client Services Director for Rick Johnson & Company, Inc. She has 24 years of advertising, marketing and training experience. She has managed marketing and advertising programs for a diverse client base including Fast Food/Quick Service, Healthcare, Government and Education. She is very passionate about the community and has served on a number of non-profit boards in Albuquerque.
View the Program	Did you miss this presentation? You can view it electronically using either Internet Explorer or Microsoft PowerPoint . Just follow one of the links below. NOTE TO NETSCAPE USERS - you can try to view the HTML version, but it might not display correctly. HTML Version (designed for Internet Explorer) PowerPoint Version (Requires Microsoft PowerPoint)

New Mexico Society for Healthcare Strategy
& Market Development (NM/SHSMD)
PO Box 35188
Albuquerque, NM 87176

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